As per Aristotle, a good persuader needs to have the following 3 components in his speech
1. Ethos: Proving to the audience that he truly believes and follows what he/she says. Show them your authority.
2. Pathos: Appeal to the audience emotions. Charge them up.
3. Logos: Make a logical appeal. Give them some data, reason with them.
Only by using the 3 elements together, can one build a strong argument.
So which element do you normally use for arguing?
3 replies on “Aristotle On Rhetoric”
3, 3, 3
and 1, 1
emotions not so much 😀
often emotions r used to
1. incite the people to take immediate (and desired) action.
2. throw them offguard and make them more receptive to your arguments
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