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History of smiley

Harvey Ball, a Massachusetts graphic designer, created a yellow circle with 2 buttons for eyes and a curve for the smiley. Simple isn’t it.
It was created for an ad campaign for an insurance company for $45. Since neither he nor his company trademarked it, it belongs to the world.
So smile 🙂

Everybody has heard about Nike paying $100 prize money for its famous logo… a tick.
It makes me wonder the effectiveness of million dollar spend advertisement campaigns and brand makeovers. Is the money paid for company logo more to satisfy the ego of the owners?

Another point to be added to the theory of KISS (Keep It Simple, Stupid!)

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