When I started blogging 8 years ago, I had a simple 2 point agenda
- Improving my writing skills esp. in English (which is not my mother tongue)
- Better articulation of thoughts and refining them through sharing
During April 2005, Blogs were nothing more than personal diaries. Penning down the thoughts was important and assuming a pseudo-pen name allowed us to share at a deeper intimate levels. Online was a perfect medium, as it allowed people who would probably never meet to connect and exchange ideas.
No wonder, I had always refrained mentioning any names of people I am writing about, shared my picture/location or shared information about my work-place etc. I also refrained from using any meta-tags or SEO needed to make the post prominent. The blogs were followed through RSS readers/weekly website visits by fellow strangers (again whose name and identity I did not knew)
However today the very definition of blog has changed dramatically today. Google Reader was shut-down a couple of months ago and today’s blog is rarely about following the reader, but mostly about searching for a topic.
It’s all about SEO, Digital Marketing, tag-words. Most popular blog sites have more pictures/multimedia and less text. Blogs are used to generate traffic and create a buzz.