G+ | Stake Your Claim To Your Name

Google had tried various ways to enter into the social media space. Firstly through Orkut, then Buzz and now with Google Plus.
My only complaint with G+ was the long numerical link to the profile. It ensured that unless I clicked on the link, there is no way i could distribute the link the way I can with the email address.
However it seems that google is now allowing for an alphabetical interface as well. My profile is no longer but a simply my name